Launching multiple products is like painting the inside of your house

Have you ever tried painting your house while still living in it?

That’s exactly what running a business with multiple offers can feel like.
You know the end result will be beautiful. It’ll increase the value. It’ll feel aligned and polished and done. But the middle? Total chaos.

Product launches don’t have to be so chaotic

Paint cans in every room. Half-finished walls. Furniture shoved in random corners

You still have to live there. You still have to work, and show up, and manage your actual life.

And suddenly it’s hard to move, let alone think.

This is exactly what’s been coming up in conversations with clients lately: not a lack of motivation or creativity, but too many good ideas. Too many priorities. Not enough time.

I feel it, too. That pull to do everything, to build the dream, to finally launch all the things.

But here’s what to keep coming back to (in life and in business)

👉 You can’t paint every room at once without a big crew, and even with a big crew with no clear direction and focus you’ll trip over eachother.
The best way through?

Pick one room. Finish it. Then move on to the next.

Start anyway. Pick one product. Launch it, even before it feels perfect.
Because perfectionism is sneaky. It sounds responsible, but that fear creeps in… what if I make a mistake, what if no one buys, what if I’m found out to be imperfect?

Wayne Gretzky said it best, “you miss 100% of the shots you don’t take.”  The same is true in launching your product, promoting your brand, you can’t grow what never gets out into the world.

A client and I discussed her strategy with four distinct offers and a full-time job. She’s deeply passionate about all of them. But trying to grow everything at once? That’s going to feel scattered and like spinning plates in the air.

So, we picked one to lead with.
That’s her Q3 focus.

The others stay warm in the background, ideas we’ll revisit next, in sequence, with less pressure and more clarity.

When you’re feeling stuck or scattered, ask yourself:
1.     Where’s the greatest need in the market right now?
2.     What am I uniquely qualified to deliver?
3.     What’s most likely to drive real revenue, fast?

Don’t chase all the good ideas at once.
Chase the one that builds momentum.
That’s the room you paint first.

$$$ And remember: where your energy goes, the money usually follows.
Which room are you painting this quarter?

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