Why do some sales feel effortless?

I met Janine because she was looking for an event coordinator on the day of her celebration. She knew hiring a coordinator would be helpful but I could still hear some hesitation in her voice when we spoke on the phone.

To be honest, I may have wondered the same thing, what would I need an event coordinator for if I’d planned everything already?

What I did next closed the deal.

Read the blog to learn what that was and how you could apply this strategy to close more business.

If you’re doing any of your own design work, you’re likely using Canva - the design software for non-designers. It’s my top choice for creating designs and graphics from flyers and business cards to Instagram Reels.

Recently, Canva added a new update that has a massive impact on productivity: you can have and edit multiple file types within the same design.

Checkout this week’s blog to see how this could impact your productivity - and how to edit video within the same Canva design.

It started at my very first trade show—and it’s shaped how I lead and connect ever since.

This show—this energy—took me right back to my very first event years ago. I was green, setting up my first booth, and lucky enough to be mentored by a legend in the business.

She gave me one piece of advice I’ve never forgotten. And to this day, I still share it with everyone I mentor.

This week’s blog is about where connection really starts—and how it shows up in the way we lead, collaborate, and build brands that actually matter.

If I could rewind the clock and hand my younger self a cheat sheet for showing up stronger in work, in life, in everything—these five truths would be on it. They’re not flashy hacks or rigid rules. They’re anchors. The kind that help you build real stamina, mental sharpness, and grounded confidence in a world that pulls you in a thousand directions.

Some lessons take time to land. These? I wish I’d known them sooner.

People connect with people—not just professionals.

Yes, your listings matter. Yes, your market insights are valuable. But what really makes people remember and trust you is you—your story, your personality, your perspective.

Most of your audience isn’t buying or selling today—but they will eventually. Or their sister will. Or their neighbor will.

Your job? Stay top of mind until that moment comes. And that doesn’t happen with robotic, templated content.

It happens with you.

How do you priorities rest?

Want to crush a tough workout? Nail a client pitch? Be a halfway-decent parent who doesn’t lose it over a DIY slime covered counter and missing shoes? You’re gonna need some rest for that.

Real rest.
The kind you plan for—like an important project that actually needs time, not just good intentions.

Spring is in the air.

Spring is all about energy in motion: new growth, clearing clutter, planting seeds. It’s the perfect time to breathe new life into ideas that have been sitting dormant. Whether you’re launching a seasonal campaign, dusting off a stalled project, or finally tackling that “someday” strategy, this is your sign to start.

Let’s talk about pitch decks.
They’re more than slides. They’re your strategic story.

A way to clearly communicate what your company offers, the results you deliver, what sets you apart. The best pitch decks create a fear of missing out, should they decide to walk away.

Features and benefits are the stuff product marketing teams highlight, but if you haven’t established a “what’s in it for me” or “why I should care” for the audience, you’ve already lost them, even with the coolest video, most beautiful graphics, if your audience can’t see themselves in it, it’s a losing game before you publish.

It’s a pain point, but not just some annoying thing, it’s detrimental to the business, enough that a solution, positioned in the right way, has business owners opening their wallets, ready to jump in head first to solve that problem.

The best businesses I’ve seen aren’t drowning in extras—they’re built on clarity. They know what works, and they double down on it.

What’s actually driving results? What’s just stuff? What’s working so well that it’s worth a rinse and repeat—even if it feels a little boring? Find time to focus there. Double down on what’s getting results.