I was working with a client this week who’s gearing up for her Black Friday sale.
She’s a baker — the kind who can turn simple ingredients into magic — and she’s been building an online program to share her techniques, just in time for the holidays.

She wasn’t sure what to offer: a big bundle? a deep discount? something new?

What we realized is that the best offers aren’t always the biggest ones — they’re the ones that deliver a quick win.

Take it from the goalie, if you let setbacks take you off your game, you won’t stand a chance against the next shot on net.

In hockey and business, you need to give your team the best shot at winning, which doesn’t mean a shut out every game, that’s just not happening, it’s making the most of what you have available.

And if you’re struggling with a few big hits, take a step back to see if you have enough eggs in enough baskets.

Years ago, I decided to get serious about my health. I read all the articles, followed the workouts, tracked the numbers — and got okay results.

The only thing I regret about getting in shape?
Trying to figure it out myself first.

When I finally invested in an expert — someone who knew the framework, the shortcuts, and the sequence — everything clicked. I saw results faster, with less frustration, and realized something big:

The best leaders don’t do everything themselves.
They find the right people to help them move farther, faster.

You know that feeling when you send a message on LinkedIn… and wait?

You see profile views but no replies.
You spend the first few messages introducing yourself, trying to explain what you do.
You wonder if LinkedIn is really worth the effort.

You’re not alone.

Most business owners and professionals are underutilizing LinkedIn. They have a profile — but it’s not doing any actual work for them.

What do a billionaire in a T-shirt and Hollywood’s most iconic blonde have in common? More than you think.

Mark Cuban walks into a room in jeans and still owns it. Marilyn Monroe could flip a switch on a New York sidewalk and suddenly the crowd was hers. Different uniforms, same result: presence that bends the room.

Here’s the twist most “dress for success” advice misses: it’s not the outfit—it’s what the outfit does to you. If sneakers make you sharper, you’ll outperform the suit. If stilettos make you stand taller, you’ll out-signal the flats.

There’s this thing about marketing, that since your on social media, you post, you like and comment, that you should know how to do that for your business as well.

But here’s the thing, just because you know how to make a sandwich doesn’t mean you’re ready to open your own sub shop. Running a business and marketing it effectively typically need one of two things: invest in training yourself or bring in the experts.

If you’ve ever thought, “I know I could sell more if people just heard me explain it,” webinars are your stage. But even polished presenters get curveballs. Here’s a story, a simple system to stay cool, and a free checklist to make your next session look and feel pro.

Back in 2018, I produced my first webinar. The presenter was in Florida; I was in Calgary, Canada. Tech was humming, the demo was tight, and the chat was lively—until the final stretch, when his audio vanished….

Let’s be honest: most of us didn’t start a business because we were dying to master bookkeeping, wrangle supply chains, or spend late nights figuring out the difference between impressions and conversions.

We started because we craved freedom. Independence. The chance to build something that’s ours.

But here’s the catch: freedom doesn’t pay the bills. Clients do.

And if you’re like most entrepreneurs in the early years, your number one question isn’t “How do I scale to seven figures?”—it’s:

👉 How do I get more clients without spending every waking minute selling?

Someone knocked on my door last week wearing a neon yellow vest. My guard instantly went up—I was ready with a quick “no thanks” before he even opened his mouth.

But then he said four words that completely changed my response.

In a split second, I went from skeptical to open, from dismissing him to giving him my full attention. Not because of him—but because of the brand he represented.

👉 That moment is the perfect reminder of how powerful your brand reputation really is.

I break down what happened (and what it means for your business) in this week’s blog:
[Read the full story →]

When we’re stuck, it’s natural to want to turn to a manager, mentor, or director and ask, “How should we move forward?” or “How do you want this handled?” But here’s the thing: if you’re always asking for direction without bringing any ideas to the table, you’re putting all the weight of problem-solving on the other person.

Coming in with possible solutions, no matter how rough your ideas are.

A client of mine shared a mood board for an event we’re planning later this year. What I loved most wasn’t just the beautiful imagery, colors, and vibe they wanted to create…which I’m a total sucker for. It was the list of what they didn’t want the event to be.

Getting crystal clear on what it isn’t brings even greater clarity than simply what it is. 

And it’s about more than events alone.

It reminded me of my grandfather, who in his eighties walked to the grocery store every single day. At the time, I didn’t understand why he would go every day, why not bulk up, buy what you needed for the week or at least every few days?

Until I went with him.

That’s the power of differentiation. Price doesn’t always need to be the thing you’re known for, or even the very best product – a brand can also be how you make people feel.