Let’s be honest: most of us didn’t start a business because we were dying to master bookkeeping, wrangle supply chains, or spend late nights figuring out the difference between impressions and conversions.

We started because we craved freedom. Independence. The chance to build something that’s ours.

But here’s the catch: freedom doesn’t pay the bills. Clients do.

And if you’re like most entrepreneurs in the early years, your number one question isn’t “How do I scale to seven figures?”—it’s:

👉 How do I get more clients without spending every waking minute selling?

Someone knocked on my door last week wearing a neon yellow vest. My guard instantly went up—I was ready with a quick “no thanks” before he even opened his mouth.

But then he said four words that completely changed my response.

In a split second, I went from skeptical to open, from dismissing him to giving him my full attention. Not because of him—but because of the brand he represented.

👉 That moment is the perfect reminder of how powerful your brand reputation really is.

I break down what happened (and what it means for your business) in this week’s blog:
[Read the full story →]

When we’re stuck, it’s natural to want to turn to a manager, mentor, or director and ask, “How should we move forward?” or “How do you want this handled?” But here’s the thing: if you’re always asking for direction without bringing any ideas to the table, you’re putting all the weight of problem-solving on the other person.

Coming in with possible solutions, no matter how rough your ideas are.

A client of mine shared a mood board for an event we’re planning later this year. What I loved most wasn’t just the beautiful imagery, colors, and vibe they wanted to create…which I’m a total sucker for. It was the list of what they didn’t want the event to be.

Getting crystal clear on what it isn’t brings even greater clarity than simply what it is. 

And it’s about more than events alone.

It reminded me of my grandfather, who in his eighties walked to the grocery store every single day. At the time, I didn’t understand why he would go every day, why not bulk up, buy what you needed for the week or at least every few days?

Until I went with him.

That’s the power of differentiation. Price doesn’t always need to be the thing you’re known for, or even the very best product – a brand can also be how you make people feel.