What a 6-Year-Old Taught Me About the Power of Testimonials

At age 6, my son, attended his first wedding.

It was the wedding of a cousin, with many out-of-town aunts, uncles, cousins, and friends he hadn’t met before. He dressed in his new crisp white button up and black pants, had some help styling his hair, and slipped on his new vest and shoes. He was beyond excited.

Throughout the day he met everyone, shaking hands, giving high fives, and told them all about his first speech, over the morning announcements at school. He practiced and practiced and when the time came, he delivered his lines, all of them - he couldn’t wait to speak again.

So, you know where I’m going with this, don’t you?

After the cake was cut, the wedding party gave their speeches, and then the best man asked, if anyone would like to come up say something to the bride and groom.

Colton’s hand shot up like a rocket of enthusiasm.

What did I do?

I instinctively pulled his hand down, saying, “no honey, you don’t have to say anything.” Looking back, I still don’t know why I did that, other than not knowing what he’d say.

Well as soon as I made the gesture to take his hand down, the ENTIRE head table said, “no, Mom, let him speak!”

I quickly backed off, realizing I didn’t need to hold him back.

So, my little boy, jumped up, then turned to me and asked, “what do I say?” now realizing he didn’t have a speech prepared. I simply told him to “just tell them how happy you are to be here.”

He smiled, stood up, crossed the floor to the podium, and took the mic from the waiting best man.

in that moment, he had the entire room focused on him, all ready to hang on every word.

He took a deep breath and looked up at the head table, and said, “Hi, I’m Colton, and I just wanted to say that it was so nice to meet all of you.” And then he paused, knowing he had something more to say, “and congratulations… to the GROOM!”

He smiled broadly as the crowd erupted into laughter and applause.

We’re on the bride’s side .

What can you take from this story? Don’t be afraid to give your best customers airtime - you'll be making one of the smartest moves in the game!

Why, you ask?

Your best customers have a powerful attraction for new customers just like them.

Think about it, are you more likely to buy a new accounting software because a salesperson told you it will save you hours of time, or if one of their customers tells you how it has simplified their accounts receivable process? 

Take a moment this week to reach out to your best customers and give them the mic. Ask them to talk about their experience in working with you, and what has made them loyal. You’ll accomplish two things:

👉 They will feel a greater sense of connection to your brand because they have now stood behind your brand.

👉 Your prospects don’t want to take your word for it that your company is the clear choice – they need social proof.

What do your loyal customers say about working with your company?

Best way to get a client review - ask them

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