How Realtors Can Stand Out Online: From “Just Listed” to Truly Memorable
You keep seeing it:
Other realtors sharing stories effortlessly, building their brand online like it’s second nature.
You know you have a story to tell but not sure how?
Meanwhile, you’re showing up consistently—posting listings, resharing the brokerage’s newsletter, maybe even dabbling in video—and… crickets. Engagement is flat. Your follower count isn’t growing. And the people who are interacting? They already know you.
Sound familiar? You might be in a Brand Rut.
Let’s talk about Rebecca the Realtor.
She’s great at what she does. Passionate about helping young families find their dream home. Reliable. Knowledgeable. Hardworking.
She immigrated to Canada 20 years ago. She’s a mom of two girls. Loves hiking and weekend getaways. Has a rock-solid circle of friends.
But none of that shows up in her content.
And that’s the problem.
Why Your Realtor Content Isn’t Landing (And How to Fix It)
Real estate is personal. Emotional. Trust-driven. And yet, so much real estate marketing is… generic.
It’s all “Just Listed,” “Open House,” and “Sold in 3 Days!” with little to no human behind the screen.
Here’s the truth:
People connect with people—not just professionals.
Yes, your listings matter. Yes, your market insights are valuable. But to give people the chance to remember and trust you is you—your story, your personality, your perspective are needed, alongside your market insights and listings.
If your social media and marketing efforts aren’t converting into growth, here’s what to try:
3 Ways Realtors Can Build Real Connection Online
1. Weave Your Real Life Into Your Real Estate Content
Show the person behind the sold signs. Talk about your weekend hikes. Your journey to becoming a realtor. The chaos of balancing showings with family life.
This isn't “oversharing,” it’s smart storytelling.
2. Create Content Your Ideal Clients Actually Care About
First-time homebuyer tips. Family-friendly neighborhoods. What to know about school catchments. You’re not just selling homes—you’re solving problems for real people.
3. Stop Waiting for the Perfect Post—Start with Real
Don’t overthink every caption. Start small. Start messy. Start with what’s real for you this week. The more you practice showing up authentically, the easier it gets.
SEO Tip: Use Keywords Naturally
If you’re writing blogs or creating videos, work in keywords your ideal clients are searching for, like:
“Best family neighborhoods in [Your City]”
“How to buy your first home in [Province/State]”
“Tips for selling your home fast”
But remember: write for humans first, not just Google. You need to build trust to get clicks and connecting with your audience is a great way to get them to know, like and then trust you.
The Long Game Is the Only Game
Most of your audience isn’t buying or selling today—but they will eventually. Or their sister will. Or their neighbor will.
Your job? Stay top of mind until that moment comes. And that doesn’t happen with robotic, templated content.
It happens with you.
Ready to Stand Out Online?
If this hit home, you’re exactly who I’m building something for.
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