To Black Friday or Not to Black Friday: Finding the Offer That Fits
If you’ve been thinking of creating a Black Friday offer, now is the time to decide and act.
It’s officially Black Friday season.
But here’s the real question:
👉 Should you join in?
Will running a sale or special offer help or hinder as you close out the year?
Timing that’s just right
I was chatting with a client this week who’s gearing up for her Black Friday sale.
She’s a baker, the kind who can turn simple ingredients into pure magic, and she’s been building an online program to share her techniques (perfect timing for the holidays).
When we talked, she wasn’t sure what to offer. A big bundle? A major discount? Something new?
What we realized is that sometimes, the best offer isn’t the biggest one — it’s the one that delivers a quick win.
Everyone’s busy right now. Shoppers are scanning for things that make life easier, faster, or better without more overwhelm.
Her new offer?
A bite-sized “holiday prep” baking mini-course — short, actionable, and guaranteed to save time in the kitchen.
That’s the magic of a good offer: it makes your customer’s life easier right now.
3 Things to Consider Before You Jump on the Black Friday Wagon
1️⃣ Tap Into the Mindset
People are in deal-hunting mode. When you align with what’s already on their minds, you capture attention more effectively.
That’s why seasonal offers work: they connect to current behavior and play into limited-time scarcity.
Even a small “Black Friday nod” could get you in front of customers while their wallets (and attention) are open.
2️⃣ Think About Year-End Goals
A smart, well-timed offer might be just what you need to hit year-end targets, especially if you have inventory to clear or a revenue goal to reach.
Do the math to make sure your offer is still profitable.
And remember: when customers are already purchasing, a smart upsell or “add to cart” offer can boost results without slashing margins.
3️⃣ Consider Alternative Deals
Not every promotion has to scream “70% off or bust!”
Sometimes, added value works better than deep discounts. Think bundles, bonus content, or free shipping.
Even something like a free guide, checklist, or template can be inexpensive for you and highly valuable to your audience.
The Bottom Line
To Black Friday or not to Black Friday?
It’s less about joining the frenzy, and more about being strategic as you close out the year.
The right offer doesn’t just drive sales — it strengthens your brand, serves your audience, and builds momentum heading into the new year.
🎁 My Black Friday Offer
if you’re wondering how to truly stand out — how to show up online with confidence while still feeling like yourself — that’s where I come in.
Whether you’re an entrepreneur or business leader, your LinkedIn profile can open doors and make connections that will continue to payoff. But who has the time to sift through their experience and hope the changes they spend hours making will drive impact?
That’s why the LinkedIn Lift is a 1:1 workshop. We’ll work through your strategy and implement the changes so your profile can start opening doors for you.
If you’ve been thinking about elevating your LinkedIn presence, this week’s the time.
in this Black Friday sale, I’m offering 30% off the LinkedIn Lift — now through December 1.
Use code LIFT30 at checkout.
The LinkedIn Lift is a 1:1 workshop where we elevate your presence together.
It’s not about turning you into someone you’re not — it’s about amplifying who you already are, so your profile opens doors and attracts the right opportunities.
👉 Learn more and book your session below.
💬 Question for You:
What’s one simple “quick win” offer you could make this week that would make your customer’s life easier?
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