Camera‑ready Webinars: Prepare For The Unexpected
If you’ve ever thought, “I know I could sell more if people just heard me explain it,” webinars are your stage. But even polished presenters get curveballs. Here’s a story, a simple system to stay cool, and a free checklist to make your next session look and feel pro.
Want to Feel Confident and Camera‑Ready? Prepare for the Unexpected.
The 10 Minutes That Felt Like Hours
Back in 2018, I produced my first webinar. The presenter, was in Florida; I was in Calgary, Canada. Tech was humming, the demo was tight, and the chat was lively—until the final stretch, when his audio vanished.
I tried Skype. No response. Text? Nothing. Call? Straight to voicemail. So I bought time, stalled for a bit, “let’s just give him a moment…” while I frantically tried to reach him…with no response…so I started sharing what I’d learned during onboarding…did I mention it was my third week on the job…, and kept the room somewhat engaged. Ten long minutes later, his audio popped back in and we landed the plane—barely.
Lesson learned: hope is not a strategy. You need a back‑channel.
Meet Your “Bat Phone” ☎️
The Bat Phone is a private line between you and your support person that you only use when something goes sideways. Audio drop, screen share fails, slides freeze, a troll wanders in. Your support person can triage quietly while you stay composed and keep delivering.
Set it up before you go live: Pick your channel (Signal, iMessage, Slack DM, anything both of you will see instantly). Share the essentials: event link, backup dial‑in, speaker phone number, and Plan B for screen share. Assign roles: who posts updates in chat, who manages polls, who watches Q&A.
A simple back‑channel + clear roles = calm presenter, happy audience.
Why Webinars Work (Especially If Your Close Rate Is Strong)
It’s tough to convey the full value of a service in a social post. Webinars provide a stage to:
· Show, don’t tell. Demonstrate how your offer solves real problems.
· Build trust at scale. Your best 1:1 explanation—delivered to dozens or hundreds.
· Move buyers forward. Give them a clear next step: book a call, request a demo, enroll in a course.
When your close rate is high once you’re in conversation, webinars are the bridge between strangers and serious buyers.
What does it take to become camera ready for a webinar? Being camera ready is as much about the tech as it is about lighting and sound.
Grab the Camera‑Ready Webinar Checklist (Free)
I’ve produced hundreds of webinars. This is the exact final check I run, even with seasoned presenters like the one I’m co-hosting with this week. It’s fast, calm, and thorough.
👉 Download the Camera‑Ready Webinar Checklist
What it covers:
· Personal Setup: look & feel confident, lighting that flatters, small prep habits that boost presence.
· Tech Setup: reduce internet strain, what to test, and the quick fixes to know cold.
· Chat & Roles: how to prep prompts and get you and your support person to work in sync.
Need a Pro in Your Corner?
Want expert support producing your session—from content flow and engagement to tech, rehearsal, and live ops? Book a consultation. We’ll align on your goals and map the fastest path to a high‑converting webinar.
Whether you’re gearing up for your first session or your fiftieth, the checklist will help you show up confident, polished, and conversion‑ready.
Download it now → Camera‑Ready Webinar Checklist
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